Mobile App Content Indexing for SEO

 

app indexing & the new frontier of seo

Apps: The New SEO Frontier? On Feb. 26, Google announced it would “surface content from indexed apps more prominently in search.” This announcement brings up an important question for digital marketers: are apps the new SEO frontier? Jun 08,  · SEO is constantly evolving, and most recently, Google has shifted their algorithm to have a heavier focus on mobile-friendliness. One of the new elements that is part of this shift is mobile app amendiatory.ga’s take a closer look at what mobile app indexing is, what it means for SEO and how to index a mobile application. App Indexing & Mobile SEO: Winning At The New Frontier. Emily Grossman (@Goutaste), MobileMoxie App SEO Expert 30 Google App Indexing Support HTTP URLs Enable Your App To Send a Feed of Deep Links Test Implementation Support HTTP URLs Enable Your App To Send a Feed of Deep.


App Indexing & The New Frontier of SEO: Apple Search + iOS App Indexing - Search Engine Land


SEO is constantly evolving, and most recently, Google has shifted their algorithm to have a heavier focus on mobile-friendliness. One of the new elements that is part of this shift is mobile app indexing. Mobile App Indexing is an SEO tool which allows businesses to index their app content, so that it can be found when people place search engine queries on Google from mobile devices.

The tool was created by Google and is meant to reward businesses that index their apps with higher search ranking results. If a user with your app installed searches for a relevant query using their phone, Google can show a link directly to the content within your app. App indexing is being implemented to create a more integrated mobile experience online.

For businesses, it allows for more sales and opportunities because it will direct customers into their apps and can send them directly to purchase pages. It helps mobile web browsers to access content specifically designed for mobile, which is seamless to navigate on their smartphone or tablet. Take for example a person who searches for a dinner recipe on their phone. They may have forgotten they downloaded an app months ago for healthy recipes.

Google can now provide a recipe which is within the app they already have in their results or may prompt the searcher to install a new app to access a recipe.

As alluded to mobile app indexing will make web browsing more convenient for users and more profitable for businesses who design applications accordingly. Mobile users will benefit from the results that include a whole new segment of information from applications, which are made specifically for mobile. Having applications which link to your website can have a seriously positive impact on your search rankings. Google considers an indexed mobile app a positive sign of engaging customers. The content provided is considered unique from the website and of incremental value.

As a result both the website and app are seen as more valuable. More and more businesses will start to put their focus on application development simply to stay relevant in the search ranking results and to ensure that they stay ahead of the competition.

Chances that your competition is already using applications to get their mobile ranking up is quite high, so it is advised to stay on top of this trend in order to be a valid competitor.

Many businesses have struggled to get users deep into their applications. They may get a download or a user, app indexing & the new frontier of seo, but many features and pages go unseen. Now, valuable content can be indexed and crawled by search engines, which will then direct app indexing & the new frontier of seo to relevant information throughout the app. This is called deep linking, app indexing & the new frontier of seo, and will increase the level of engagement users have within applications.

Additionally, just by having apps coming up in search results, they will receive more interactions organically. User experience is also increased for mobile users, since they will not see any annoying splash screens, advertisements, prompts or login screens. Users now get immediate access to the content they are after, which is made for mobile. It is essential to prepare website content and verify your setup to ensure that everything is in working order.

Here is an example of the Movoto app indexed. To set up your Android app indexingyou need to add intent filters to the application manifest. You will also have to restrict access to certain content you do not want to include in your index. Your Android developers are the best resources to get this step done. Entering deep links is quite easy.

To do so, update your project by ensuring that the app indexing & the new frontier of seo includes Google Play Services. Once this is done, you will have to update the project configuration as well.

Next, you will need to verify your website before the application indexing can be executed correctly. To verify your website, app indexing & the new frontier of seo, please do the following:. This should open a browser page with a link. When you click on the link on your phone, it should open the deep link you have entered in the text box. Be sure to always double-check the Search Console before taking advantage of mobile app indexing.

Mobile app indexing is quite useful for many businesses, having the potential to seriously boost sales. When it comes to Google algorithms and the direction they are heading, it is all about providing meaningful content that truly helps customers. Mobile applications are another way to provide information people want in an easily accessible way. By taking advantage of the opportunity to index your mobile app, you are widening your audience and exposure, while potentially providing mobile customers with your information that they are looking for.

App indexing & the new frontier of seo can help improve traffic, increase sales and deepen customer engagement. Related Posts No related posts. E Be the first to know.

 

Apps: The New SEO Frontier?

 

app indexing & the new frontier of seo

 

App Indexing & The New Frontier Of SEO: App Packs & App Store Search In this third and final installment of a series on app indexing and how it impacts search engine optimization, contributor. App Indexing & Mobile SEO: Winning At The New Frontier. Emily Grossman (@Goutaste), MobileMoxie App SEO Expert 30 Google App Indexing Support HTTP URLs Enable Your App To Send a Feed of Deep Links Test Implementation Support HTTP URLs Enable Your App To Send a Feed of Deep. Apps Deep Linking, App Indexing, and Why They Matter. Apps are largely considered the new SEO frontier. Mobile app usage is growing at an incredible rate and shows no sign of slowing. Overall app usage grew by 76 percent in , and lifestyle apps in particular saw percent growth.